Cuttlefish Multimedia Ltd has joined forces with Leicester and London media company Channel 2020 to form Calico Interactive Ltd - a new company specialising in Internet video and social networking.

Cuttlefish's Sean Clark, a Director of the new company says, "This is a really exciting time for us. Cuttlefish has been developing Internet technologies for over five years and this new working relationship gives us the opportunity to apply our expertise to completely new business sectors."

He adds, "We identified social networking and Internet video as potential growth areas for us about two years ago and we've invested a lot of effort in ensuring that our content management tools support them."

The first applications of this new technology were the Nintendo Life, ClickOnGolf and OnlineClassroom sites, plus the new Pineapster 2.0 music community.

Cuttlefish Multimedia will continue to run alongside the new company, with existing and new Cuttlefish clients benefiting from the extra resources and expertise that Calico will make available.